Yaum Un Jadeed – Online selling of counterfeit goods: countering the courier With Guest Jan-Harm Swanepoel, Partner and Trademark Attorney at Adams and Adams
South Africa is regarded as one of the world’s fastest growing counterfeit industries with the industry worth at approximate R362 billion or more. Having counterfeit good and products in the streets affects the economy, this also mean jobs are lost, approximately 2.5 million jobs worldwide. With modern technology, online shopping is accelerating the counterfeit industry with goods and products sales easily accessible on various pop-up shops including on social media platforms. Although there are measures in place to remove these websites, brand-holders still suffer and the diversion of consumers from shopping
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