06 December 2018| 28 Rabi ul Awwal 1440|
“Just over a decade ago, while walking out of the Houghton Musallah, where I was Imam at that time, a young man tapped me on the shoulder and asked for my advice on an idea that he had. Ten years later that idea manifested this company that today is contributing to communities throughout SA with their award winning App.” This is how Moulana Suleman Moola remembers his first encounter with Al-Firnas Patel, current Managing Director of Crescent Lifestyle.
Once a year the company distributes a portion of its net profit to charities nominated by its members. 2018 was a massive year for Crescent Lifestyle as they reached the milestone encapsulated in the #10yearsR5million.
Crescent Lifestyle celebrated this feat by giving away a combined amount of R505 766 with R85 000 going to 3 charities, as part of a nationwide campaign spearheaded by South African Springbok flank, Nizaam Carr, Social media influencer and entrepreneur, Fehmida Jordaan (aka Fehmz) and Durban based Fitness icon and Biokineticist Raeesa Solwa Mehthar .
An event was held to celebrate the 2018 Beneficiary Payout MC’d by Honorary Protea Motivational speaker, and TV and radio personality, Abdul Manack. Moulana Suleman Moola reflected on his experiences as an Al-Imdaad ambassador in the poorest, most embattled parts of the Muslim world.
He reminded us that the amounts donated by Crescent Lifestyle to organisations like Al Imdaad and Gift of the Givers, are ultimately what makes it possible for these organizations to undertake their operations. Every single amount paid out to every single one of the charities is only possible because of the generosity of Crescent Lifestyle members. We thank you for your loyalty and continued support and we pray to bring you more opportunities to connect and give back to your communities.
Nizaam Carr won R50 000 for Beitul Aman Old Age Home in Cape Town and Crescent Lifestyle Regional Manager, Zeenat Patel had the audience in tears as she recounted the circumstances of the residents of Beitul Aman. The Home has a waiting list, which in itself is a tragic occurrence for our Muslim Ummah.
Fehmz won R10 000, which Al-Firnas Patel increased to R25 000, for Ihsan School in Crosby, which is a school for people with special needs.
Raeesa Solwar Mehtar won R10 000 for Al Ansaar Foundation, which as she mentioned has numerous outreach programs and is one of very few organisations doing this work in KZN.
Some of the charities which were on hand to receive cheques are:
Gift of the Givers
Al Imdaad – R23 994,72
Beitul Aman –R50 000
Ikageng-Orphans with HIV – R23 108,12
Baitul ilm (Bushkoppies) – R14 242,15
Ihsan School – R25 000
F.E.E.D SA – R6 320,46
Muslim Aids Program /Islamic Careline – R10 073,26
Sultan Bahu – R18 524,22
For a full list of beneficiary payment details visit www.crescentlifestyle.com
Here is looking at the next 10 years and spreading the light even further
